Seattle Real Estate
Seattle Real Estate
Windermere Real Estate
Rob Graham :: Direct: 206-321-6349 :: Email: RobGraham@Windermere.com

Why Buyers and Sellers Never Agree on Price

Posted on November 16, 2010

Seattle September 2010 Closed Residential Sales

% of Sold
properties
Totalk Days
on Market
Median

Sold Price to Original List Price Median

No price changes before selling      

49%

12

96%

One or more price changes before selling   

51%

97

87%



One  of the most common questions I get from potential home sellers is, how is the market doing? It's a difficult question to answer because the truth is that there are currently two housing markets. The first market is for homes where sellers are willing to set a price at current market value. If you look at the chart above, you will see that those homes are selling in an average of 12 days for 98% of asking price in Seattle. The second market is slightly more common. These are homes where a listing agent has not been completely honest with a home owner and allowed them to set the price well above market value.   These homes are selling for an average of 87% of the original list price and taking an average of 97 days to sell. Big Difference!
 
Need more proof? Look at the graph below. The longer a home is on the market on average the lower the price compared to the original list price.
 

Total Days on Market

# of Days   

Sold Price to Original List Price Median

0-30

99%

31-60

94%

61-90

90%

90-180

85%

So why the big disconnect between buyers and sellers? I have a theory. 

The first part of the problem is that sellers place an emotional premium on their home that a buyer does not. Sellers have fallen in love with all the nuances of the home and tend to overlook the flaws. Buyers focus on the flaws as things they will need to fix later. 

I have literally shown home owners neighbors houses that are larger and more updated and had them look me in the eye and say, well ours is worth much more then that!

The second issue is this. Lets say your neighbor has an identical home to yours and it came on the market last year at $500K. You went to the open house and looked through and decide that it was a comparable home to yours. In most sellers minds they will mentally set the value of their home at $500K, and go about their lives. In a few months the neighbors home sells and you greet the new neighbors.    Lets say the home took 75 days to sell. Not bad in today's market. By the chart below however, the house would have sold for about 10% less then the list price. With our example that would be about $450K. Lets also assume the seller agreed to pay some of the buyer's closing costs to the tune of about $5,000. Now the house has only sold for a true net to the seller of $445. You however still have $500K on your mind. This doesn't even begin to address the emotional premium owners place on their home or depreciation in the market over the past few months. The end result? 

Big gaps between Buyers and Sellers.

Moral of the story? Price it right the first time or pay for it later. 

 

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Windermere Real Estate :: 8401 35th Ave NE, Seattle, WA 98115 :: Office: 206-522-9600 :: Fax: 206-527-3818 :: Email: robgraham@windermere.com
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